Building Strong Brands

Building Strong Brands is a review of concepts, largely developed by the author of the book, regarding this subset of marketing, called branding. The aim of branding is to distinguish one producer of others in the marketplace, so increasing the sales.To acomplish this goal, marketing managers should understand deeply how to make his brands better positioned in the market, and this knowledge is provided by the book. The book also discuss how to manage and measure the costs and benefits of the branding activity.